Pros of Hiring a

Digital Marketing Freelancer

Cost Effective Rates

Hiring a digital marketing freelancer is the perfect choice if you are new to digital marketing or have had a less than ideal experience with an agency. Agency retainers are typically anywhere between $3,000-$8,000/month, so using an experienced freelancer can free up a lot of your marketing budget for more ad spend.

• Agency Management: $3,000-$8,000+/month

• Freelance Management: $500-$2,000/month

Specialized Skills

Freelancers specialize in certain channels, so if you know exactly what you need (just Google or just Facebook ads) hiring a freelancer would make more sense than a full-service agency.

Freelancers also typically have more hands-on experience managing and optimizing campaigns vs agency employees. Most newbies in advertising wouldn’t dare start their own freelance business unless they felt confident in their skillset. Just think of this golf analogy (because I love golf): If you’re playing in tournament and need a partner, would you rather choose Phil Mickelson or your best friend that plays on the weekends?

Don’t get me wrong, agencies are wonderful to use if you need branding, creative, design, development, and marketing. But sometimes the freelancer option is the smarter route.

Involvement In Setup

Because you are working one-on-one with a freelancer, it gives you the ability to be much more involved in the decisions regarding targeting, copy, creative, and reporting. You get to talk directly to the person executing the campaign vs a project manager that is usually always missing context.

I personally chose to become a freelancer for the following reasons:

1) Ability to work on every aspect of a campaign - strategy, execution, and client reporting

2) Help businesses cut expensive agency costs

3) Less setup cost, more work getting done efficiently and effectively

4) Be hyper-focused in one channel of marketing

5) Serve clients that need an experienced digital advertiser

6) Freedom to choose my clients and when I work